OitoLabs is backed by a team of passionate individuals whose purpose is to enable companies to re-imagine the business by supporting them with technology expertise. The visionaries, innovators, and game-changers at OitoLabs have a shared vision of making software development hassle-free, cost effective, and timely for every industry.

Rao Sadhureddy

CEO & Co Founder

Rao Sadhureddy

CEO and Founder

A seasoned executive with a proven track record in global product development, Rao has built over half a dozen successful development centers in India and the US. A visionary in global product development strategy, he has formed, grown and led world-class global teams that have transformed product development at both start up and established enterprises.

Prior to founding OitoLabs, Rao helmed the engineering teams at BuildDirect, Satmetrix, and the Agile PLM team at Oracle India. He steered global product releases at Agile Software that supported the acquisition of Agile by Oracle for over $500 million.
Rao holds two patents; one in controlled access to data in a supply chain, and the other in managing and monitoring of multiple workflows.

Jeff Booth


Jeff Booth

Founding Partner

Serial entrepreneur, angel investor, and AI enthusiast, Jeff Booth is a visionary leader who understands how to transform businesses through technology. He is a recognized thought leader on entrepreneurship, values-based leadership, the future of e-commerce, and the ways in which technology is transforming the world.

Prior to becoming a founding partner of OitoLabs, Jeff co-founded He led the company through 2017 where he created a fast-growing company with excess of $120 million in revenues and a company value of over $500 million and then, using his deep experience in developing business roadmaps and building high performance teams, moved to transition the e-commerce company to a platform company.
He is an advisor/mentor to numerous start-ups and serves on the Boards of Terramera, Spud, and EZ-Robot.


Creative Destruction Lab - G7 Fellow
2016 – Present
An organization that facilitates the creation and growth of massively scalable, technology-based companies

Young President's Organization (YPO)
2005 – Present Member
YPO is a global platform to harness the knowledge, influence, and trust of the world’s most innovative business leaders to inspire businesses and communities

Canadian Business Council
2016 – 2018
A not-for-profit, non-partisan organization comprising the CEOs of Canada's leading businesses

Honors and Awards

2016 100 Most Intriguing Entrepreneurs
2016 Goldman Sachs

2015 Person of the Year
2015 BC Technology Industry Association

Jeff has been regularly featured in Forbes, TechCrunch,, The Globe, The Mail, BNN, Bloomberg News, and The Wall Street Journal.

• Fast Company
• Entrepreneur Magazine