MEET THE FOUNDERS

Rao Sadhureddy
CEO & Co FounderRao Sadhureddy
CEO and Founder
Prior to founding OitoLabs, Rao helmed the engineering teams at BuildDirect, Satmetrix, and the Agile PLM team at Oracle India. He steered global product releases at Agile Software that supported the acquisition of Agile by Oracle for over $500 million.
Rao holds two patents; one in controlled access to data in a supply chain, and the other in managing and monitoring of multiple workflows.

Jeff Booth
FOUNDING PARTNER - OITOLABSJeff Booth
Founding Partner
Prior to becoming a founding partner of OitoLabs, Jeff co-founded BuildDirect.com. He led the company through 2017 where he created a fast-growing company with excess of $120 million in revenues and a company value of over $500 million and then, using his deep experience in developing business roadmaps and building high performance teams, moved to transition the e-commerce company to a platform company.
He is an advisor/mentor to numerous start-ups and serves on the Boards of Terramera, Spud, and EZ-Robot.
Memberships:
Creative Destruction Lab - G7 Fellow
2016 – Present
An organization that facilitates the creation and growth of massively scalable, technology-based companies
Young President's Organization (YPO)
2005 – Present Member
YPO is a global platform to harness the knowledge, influence, and trust of the world’s most innovative business leaders to inspire businesses and communities
Canadian Business Council
2016 – 2018
A not-for-profit, non-partisan organization comprising the CEOs of Canada's leading businesses
Honors and Awards
2016 100 Most Intriguing Entrepreneurs
2016 Goldman Sachs
2015 Person of the Year
2015 BC Technology Industry Association
Publications
Jeff has been regularly featured in Forbes, TechCrunch, Inc.com, The Globe, The Mail, BNN, Bloomberg News, and The Wall Street Journal.
Contributor
• Fast Company
• Entrepreneur Magazine